We are very excited to be attending and sponsoring the 1st Affilicon international affiliate marketing summit. The first summit is being held in Shefayim Israel.

The Affilicon Conference & Exhibition will be held in Shefayim Conference Center in Israel from November 24-25, 2008 for two packed days of learning and discussion. Explore new trends in internet marketing, strategies, tactics and the most advanced and up-to-date Internet marketing issues.

We are very impressed with how fast and large this first conference has grown. This means our performance marketing vertical is expanding and becoming a global industry that is growing and becoming more and more internationally linked together. Itay and Shay the founders of Affilicon are big believers in the future of our international markets and supporters in raising awareness, creating standards, ethics and integrity in the affiliate marketing industry.

The summit has a very impressive roster of panelists from all over the world. We know its quite a trip to get there, but this show will be very worthwhile and promises to become a new and important industry gathering. You can also connect with Affilicon thru their blog and facebook group (which has exploded overnight).

Our very own Jivan Manhas and Glenn Pagan will be representing us at the summit. You can connect with them at :: jmanhasATmediatrustDOTcom and gpaganATmediatrustDOTcom and set up meetings. Jivan will be speaking on a panel at the show!

We are honored to be a part of the first show and send a big CONGRATULATIONS out to Itay and Shay for helping our industry expand through their Affilicon efforts. We look forward to being a partner in the future of Affilicon. See you there!

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Hello to all of our UK affiliates. We’ve seen a great surge across the pond, and as a result, we’ve created a newsletter with offers we think you’ll be interested in. If you do well in the debt relief or payday loan space, these offers are worth checking out. If you have questions, your Advaliant Affiliate Manager is standing by to help.

Grab UK Offers

Still not an affiliate? Sign up now!

Everyone in this industry knows how important solid SEO tactics are to increase how your offers convert. Sure, we can (and do) buy search terms, but wouldn’t you rather get all that traffic organically, for free?

Now that I have your attention, I want to tell you about a product called from Hamlet Batista called Ranksense. Experts are raving about it:

Search Engine Journal Says: “Besides making the SEO process much easier by automating and semi-automating it, the software gives you an idea of how this analysis should be properly performed.”

SEO Scoop Says: “Tools are an SEO’s best friend. Tools enable us to utilize a machine’s ability to quickly gather and process information…I’ve been testing [Ranksense] for a couple of months and I like it a lot.”

If you’ve been reading this blog, you know that Hamlet’s posts are informative and spot-on. Because he’s such a cool guy, he’s offered to give Advaliant Affiliates a 20% discount on Ranksense! All you have to do is contact you Affiliate Manager to get the promo code.

Head on over and download the free trial, then get 20% off from you account manager today!

From the crowded halls at the Manhattan Hilton to the spacious grounds of the San Francisco Moscone Center, ad:tech is one of the leading national digital marketing conferences. Whether you exhibited or took a guerilla marketing approach and plowed your way through the multiple floors, you got first-hand experience in the value of human interaction. In a world of multiple communications tools, it is more imperative than ever to place a face with the voice on the other end of the line. But in reality, it is a combination your polished soft skills and a diligent follow up that will turn all those handshakes into dollars and cents. 

Proactive Preparation:  Know Your Audience

1. Review your inactive Rolodex and scrub it against the exhibitor list. There is no better time to revisit all those contacts whose ventures never made it to fusion.

2. Assess the speaker list and proactively arrange to meet with potential individuals/firms. The majority of speakers are the decision makers of an organization so take advantage of the potential opportunity to open up a dialogue.

Qualifying New Leads: Listen Twice as Much as You Speak

1. Always initiate an introduction with an open-ended question:

-Passionate individuals enjoy speaking about their business (and themselves). Encourage it and you will quickly note whether there is a potential for a lucrative partnership.

2. Receive a pitch before proceeding with yours:

-You have a window of forty-five seconds to certify if the individual(s) before you are a fit for your business model. 

-Time is of the essence thus give the curtsey of listening to a thirty second elevator pitch and follow up with a validating question.

- This tactic will ensure you are fully capitalizing on your time (during the conference), proactively qualifying your prospects (shorten your follow up time) and may present innovative business ideas which you may not have otherwise incorporated. 

Capitalizing During Primetime: Hustle While You Wait

1. Schedule new prospect “meet & greets” during breakout sessions.

-Save thirty minutes plus meetings for individuals whom you have an active pipeline of business with.

-New prospects/projects only require two to five minutes (tops) to qualify any potential business and further action steps should be ironed out in the follow up call.

2. Spend any down time in a public gathering area (i.e. hotel lobby).

-Public spaces receive the highest enter and exit traffic therefore there is a 90% probability you will reconnect with an old associate or potential prospect.

Follow Up: Three Day Window to Close the Sale

1. Jot footnotes on the back of all business cards exchanged (in real-time). 

-This will ensure you can pick up right where you left off and secure the next course of action.

2. Swift and immediate follow up will ensure your correspondence is received first and most likely addressed first.

-You truly have a two to three day window to effectively follow up and make certain that your message is conveyed most efficiently.

-As correspondence begins to flood your prospect , and playing the game of catch up absorbs their next week , a swift turnover will guarantee that you/your firm are kept top of mind.

Happy networking!

Chantelle S.  White

MediaTrust

Business Development & Partnerships 

 

 

 

Credit offers are really hot right now in the affiliate marketing space. You’ve no doubt seen the success we’re having with Credit Report America. Now, we bring you the premiere credit REPAIR offer. The economy has left many people trying to figure out their finances and it’s the perfect time to jump on this high-performing offer.

Smarter Choices Credit Repair is an exclusive Advaliant offer. This is a pure lead generation offer - no credit card is required! It is fully optimized and it converts at 10-20%. Plus, the payout is better than on competing offers.

Talk to your affiliate manager today about getting a piece of Smarter Choices Credit Repair. Not an Advaliant Affiliate yet? Sign up HERE!

Advaliant has been killin’ it with Credit Report America over the last several weeks. We’ve now released this offer to other networks. Here are the details:

Fourth page conversion - multivariate tested path resulting in high conversions:

Email: 5-12%

Social Media with Bridge Pages: 8%+

Search: 9%+

$35 minimum payout to publishers at ALL networks. Very high eCPMS/EPCs! Take a look at this one on your favorite network. Oh, and if you are a true heavy-hitter on this type of campaign, ask about the possibility of a profit guarantee for your trial on this offer. Private labels are also available.

Still not an Advaliant Affiliate? You can sign up NOW!

Imagine this:

The economy takes a dive, a leader nicknamed Bubba might be replaced by a guy with previous head surgeries, dogs and pigs are wearing lipstick and Tampa Bay is in the World Series. It’s a strange scenario to consider but you never know it could come true. Either way, it paints a picture that the world could be a strange place to live in. 

What is definitely true today loud and clear is that we are living in a challenging time – especially if you’re trying to make a buck. Consumers have tightened their belts, traditional businesses are failing and more and more advertisers and home based publishers are entering the affiliate pay-for-performance marketing field. That is why I want to help you be successful.  

To start, don’t fall into the trap of the classic success pitfall of Paralysis by Analysis. Being an affiliate in 2008 and 2009, you could literally spend all day logging in and out of networks, checking out campaigns and deciding what to spend your money on testing. Stop! Stop letting people waste your time. Stop wasting your own time. Instead, take stock and start talking! You wouldn’t get a job without highlighting your strengths to a potential employer and applying your energy and time to potential jobs that fit your unique skills. One that would stimulate you mentally and financially.  Right?

Right! So pick up the phone and talk with your favorite Affiliate Manager and tell them what you’re great at, what you’ve done in the past, what your specialty is, what you’re looking to run in 2008 and beyond and then they will highlight campaigns that you know that you could deliver quality conversions and volume on. Communication is the key to not getting paralyzed. At the end of the day, Advertisers want quality conversions, networks want affiliates that can deliver quality conversions and affiliates want, well…lots of money from running great offers. If we know what you can knock out of the park quality conversions and volume wise then we can get advertisers on board that have those offers.  Fewer offers, more money – it’s a noble concept that works.

 If you’re not the talkative type then ask your Affiliate Manager to email you our quick survey to get that information rolling. Be proactive, it pays well!

 

Our own Jivan Manhas, President of Advaliant, was recently featured on a panel in New York at the Affiliate Summit Social Media Conference. Moderator, Jim Kukral, did a great job of keeping the panelists on task and making sure they gave concrete examples of success. Could you be using some of these tips in your own affiliate marketing efforts?

Looking at the current state of our economy right now, there seems to be no end to the reports that things are steadily going to worsen. Not since the Great Depression has the US Federal Government had to buy stock in American banks to raise cash (in direct relation to the $700 billion economic rescue bill). Stock prices also suffered heavy losses in Europe, Asia and in most major international markets.

As an affiliate, you may ask yourself how can I profit, no one seems to be spending right? Wrong! Money is still exchanging hands; it’s just in times like these consumers are looking for things that suit their needs, not necessarily their wants. Affiliates need to become “liquid” in order to adapt (the analogy is to flow with the rough water and not sink in it). Affiliates should look to either change and/or enhance what type of campaigns they promote and do so in conjunction with socio-economic trends. By being flexible and adjusting to market changers, you may be able to profit handsomely in these times.

Here is a list of offers that I recommend affiliates promote:

#1735 Data Entry Studio - Home-Business Opportunity

Landing page: http://www.valtrk.com/URL/track.aspx?AdID=1735&AffID=77

Payout: $28.00 

#1793 Lazy Wealth Guide

Landing Page: http://www.valtrk.com/URL/track.aspx?AdID=1793&AffID=77

Payout: $16.00

Easy Converting downloadable eBook on how to earn income at home.

 #1795 Cash For Gold USA - 1 Page Short Form

Landing Page: http://www.valtrk.com/URL/track.aspx?AdID=1795&AffID=77

Payout: $10.50

 #1890 **Advaliant EXCLUSIVE** - Mydebtworkshop.com  : Simple 4 Field Conversion

Landing Page: http://www.valtrk.com/URL/track.aspx?AdID=1920&AffID=77

Payout: $4.50

 #1920 Credit Report America - Free Credit Report Offer

Landing Page: http://www.valtrk.com/URL/track.aspx?AdID=1920&AffID=77

Payout: $35.00

 #1923 EZ Grant Source -When Wall Street Crashes, stay protected! Get your government grant today!

Landing Page: http://www.valtrk.com/URL/track.aspx?AdID=1924&AffID=77

Payout: $24.50

While some affiliates have seen a drop in revenue on their campaigns, others are thriving and experiencing solid returns. By adapting to changing economic trends, affiliates can make the most out of downturns and still generate steady ROI (return on investment).

Richard Okolo
Affiliate Manager, Advaliant
phone: 647-288-1643
email: rokolo@advaliant.com

The fourth quarter is nationally renowned as the gravy quarter, so it is only fitting that we capitalize on that. There are many factors that influence success, so it is vital as an affiliate marketer to plan your end of year strategically and thoroughly. Previous quarterly marketing tactics will not necessarily triumph in Q4, so here are some tips to incorporate in your gravy quarter planning!

Identify With and Become the Brand

Take the time to assess the active marketing initiatives of the brand you are looking to promote:

- What mediums is the brand actively using to market its product? (online, radio, etc)

- Current SEM promotion: is the brand marketing on all tier 1-3 search engines?

- Note the verbiage and graphics used in all of the promotions (is the message clear and marketable?)

- What is the value proposition to the user and is there a sense of urgency (seasonality/limited time offer)?

Determine the core demographic of the brand and identify who the online target audience is:

- Is there a similarity (brand demo and online target audience)?

- If so, draw the parallels and note the similarities. This will assist you with marketing to the most  conversion-prone audience.

- If not, be sure to target both audiences, as there may be an opportunity to capitalize on a new (unsaturated) market share.

Competitive Landscape Analysis

Conduct an extensive search to determine who the brands’ offline/online competitors are:

- Analyze each competitor’s campaigns by taking note of the features/benefits of the product and the value proposition to the user. Note the distribution channels that your competition is using to promote their campaigns (IE: SEM and social media, etc).

- Diversifying distribution channels allows for extensive reach, building brand awareness, and increasing your conversion rates. (e.g. SEM targets real-time purchasers while social media provides brand engagement/awareness).

- Do not simply mirror the competition but trump it through creative and savvy innovation!

- Identify what is marketable about the competitor’s campaign and finesse it, i.e. the value proposition to the customer must be unique and enticing.

Distribution Channel: En Route to Conversions

- Establish a marketing budget, which is flexible for the emerging media landscapes: SEM distribution: Be clear with what your ceiling and floor spends are but ensure you have the ability to inflate/deflate daily. Make sure you manage your spend as these costs inflate quickly.

- Institute a monthly test budget: If you’re monthly marketing budget is $1000 (SEM distribution), allocate $200 of that to test distribution via an alternative channel.

- Marketing your campaign through more than one distribution channel will assist with stabilizing your revenue streams and building your portfolio. Just like your investments in equities, diversification is critical to long-term success in online marketing.

Happy Marketing!

Chantelle S. White
MediaTrust – Business Development & Partnerships