As we head into the new, very exciting year of 2008, we need to remember and share with our community the “who” and “what” we at MediaTrust believe in and stand for. Our beliefs, philosophy, values are what drives us internally and radiates out through our business partnerships and our community.
What’s in a name?
The name MediaTrust implies an apparent contradiction in terms. The words “Media” and “Trust” are not often paired together because the media industry is not known for trustworthiness and integrity.
We have chosen this name because we are going to change that. Our ancestry is from days past, where handshakes and a man’s word meant something. Our mission is to weave trust and media together into a something that meets the requirements inherent in this new era of Online media.
What is Trust?
trust |trəst| |tr ə st| |tr ʌ st|
noun
1 firm belief in the reliability, truth, ability, or strength of someone or something : relations have to be built on trust | they have been able to win the trust of the others.
• acceptance of the truth of a statement without evidence or investigation : I used only primary sources, taking nothing on trust.
• the state of being responsible for someone or something : a man in a position of trust.
• poetic/literary a person or duty for which one has responsibility : ruler ship is a trust from God.
• poetic/literary a hope or expectation : all the great trusts of womanhood.
The Tenants of Trust in the New Media Landscape
Customers are partners, and strong business relationships are built by earning a partner’s trust.
Business relationships last for years, not days.
Information transparency is not optional. Every customer deserves full disclosure at all times.
A media firm’s obligation to perform: To deliver what they say, when they say it with no hidden costs.
Relationships are founded on handshakes and aligned activity toward a profitable end.
Trust isn’t granted, it’s earned over time by being truthful to your word.
Building Trust in Today’s Landscape
Times have changed, but fundamental business values have not. Used to be, you could trust a man or woman for their word and the look in their eye when you shook hands. Just because there is less personal contact today, it does not men that traditional values can be disposed of.
In this rapidly changing world, virtual relationships do not mean you can ‘get away’ with more or obfuscate the truth. Trust still must be earned, even if there is no physical handshake. Relationships are still built one at a time and are not something that technology will ever replace.
Relationships will always require trust and meaningful dialog between to mutually benefiting parties. Business partnerships are built with care and attention through intelligent dialog and genuine interest from both parties.
Building Trust is a constant, ever-changing process that does not have an end. To grow trust between two parties, you must work together, plan, test, and repeat. Trust requires learning from one another and sharing knowledge to mutual benefit. Trust means delivering what’s been promised and more. Trust means being true to yourself and true to your word.
Our Beliefs
Our belief is that there is a real and logical meeting place where thinking and feeling, intuition and integrity, and intelligence and inspiration come together to profitable outcomes.
MediaTrust holds true that business should be a platform for human ingenuity and innovation, for in this, business serves the human condition best.
Change is constant. By understanding that continual shift requires continual measurement and adjustment, we can arrive at the goal of delivering relevance and genuine human interest.
Our business is a quest of investigation, exploration and discovery…a quest anchored to a consciousness of the role we play as a partner to those who trust us to take them where they want to go.
MediaTrust is a place where ideas are heard, issues discussed, and needs met. Our offices are an environment of collaboration, a place of open communication, intelligent deduction, and creative solutions.
We are new world craftsmen who take the time to understand who you are and what you want to build. Each project is treated as a unique and dynamic labor. We weave a custom solution from our trust of resources, technology, and human ingenuity.
MediaTrust believes that dialog drives change, innovation, and continuous improvement. This dialog between all of us makes everything we do and everything we are, better.
Our concerns are driven by mutual interest, shared values, real and lasting relationships, and our obligation and passion for innovation.
We are clear as to purpose and outcome, strategy, tactics and all that goes in-between.
Trust is our guiding light and it is easy to navigate by. It is either there or it is not. With us, it will always be.
MediaTrust will be kickin’ it in Las Vegas at Affiliate Summit West from January 10th - 13th at the Rio. We’d love it if you’d spend some time with us. If you’re a publisher or advertiser that already works with us, make sure you say hello and catch up. If you’re thinking about working with us and Advaliant, our performance marketing platform, we’d love to tell about how we can increase your advertising ROI. We’ll be at the Meet Market at table #93 from noon-6 pm on Sunday, January 11th.
Many of you arrived here by trying to visit RelevantlySpeaking.com. Others, came from blog.advaliant.com. I wanted to take an opportunity to tell you about about some of the changes going on at 
