Hello to all of our UK affiliates. We’ve seen a great surge across the pond, and as a result, we’ve created a newsletter with offers we think you’ll be interested in. If you do well in the debt relief or payday loan space, these offers are worth checking out. If you have questions, your Advaliant Affiliate Manager is standing by to help.

Grab UK Offers

Still not an affiliate? Sign up now!

If you read this blog, you know we don’t pimp offers very often. Don’t get me wrong, we have TONS of great stuff on the network, but we don’t want to clutter the blogosphere with offers you already know about. This offer just came online today. As the Agency of Record, we’re going to do everything we can to really blow this free credit report offer up.

First off, if you do well in the credit space, this offer is going to blow your mind. We’re offering a $35 minimum payout - $10 above market value! Additionally, this an “A+” advertiser, so you know the quality is there. In a nutshell, this offer converts as well as all the other credit offers, but pays like no other.

Check it out at: www.CreditReportAmerica.com and click on the “Become an Affiliate” link at the bottom of the page, or just head over to: www.advaliant.com to get started.

Advalaint offer #1920 - High paying credit offer on 12seconds.tv

“Superiority of numbers is the most common element of victory.”

– Military historian Carl von Clausewitz

Clauzwitz’s words apply to online performance marketing as well. Today the successful brand needs to generate traffic and convert it to sales quickly. Deriving branding and leads from advertising is critical. And testing is a sure path to top results.

There is a continuing shift in online advertising. Gone are the days of blanket institutional “big splash” campaigns. Advertisers want guaranteed results, and to that end, web publishers need to provide click-favorable real estate. But it’s a two-way street; advertisers have the responsibility of understanding their product and target audience thoroughly, working closely with their creative and publishing partners to prevent exorbitant customer acquisition costs.

The web is an interactive medium; a direct response channel used to offer and take action immediately. And every transaction a web visitor makes is a learning opportunity for a savvy marketer. Your site loyalists (repeat visitors, your primary revenue base) will tell you what they like…just ask them. Capturing the traffic from partner sites is the key to dominant market share. Do you have a viable sales process in place to tap into this traffic? If you can’t sell your offer on your own site…and show good conversion rates…. partner publishers will have a tough time promoting you to their visitors.

 Two steps in the right direction:

Step 1: Study behavior. Implement a tracking system to chart all visitor metrics on your site. And analyze the findings. What messaging elicits the most response? What pages or sections garner the majority of eyeballs? A/B test via email, display, etc. to increase your visitor knowledge base. And of course, add offers from co-marketing partners to extract additional dollars from your Web site audience.

Step 2: Plug your tested offer(s) into other web sites via ads based on performance, i.e., pay the publisher on completed actions (cost-per-action or cost-per-sale), not impressions. Your rate model can reflect per lead, per click or per sale, or a hybrid version of the three.

Effective affiliate network managers deliver ROI instantly, and collaboratively give a positive experience to existing and potential buyers. Progressive performance marketers realize affiliate networks strengthen brand identity by acting as media buyers, creative consultants, researchers and 24/7 virtual sales teams.

The Performance marketing landscape is a changing dynamic place and if you’re not arming your self with the leading tools, trust me, your competitors are!

-Erik Keller, Affiliate Manager, Advaliant

(ekeller@advaliant.com) tel:646 209-9339

If you do a search in Google for “search engine optimization”, “seo” or any similar term you will find countless outdated articles that promote practices that are not very useful these days – i.e.  website submissions, link exchanges, altering meta keyword tags, etc.

These seemingly useful tactics do very little for the ultimate goal of an effective SEO campaign—to drive meaningful traffic.  Because search engines have changed significantly in the last ten years, many of these outdated practices are no longer necessary; while some, like the massive link exchanges are actually considered search engine “spam”.

So if these techniques are not the way to higher search rankings, what are we left with?

Focus on Qualified Visitors

First, you need to think about SEO in terms of specific goals. Think of SEO as anything and everything you can do to your website or landing page to improve the number of qualified visitors who are attracted to it from search engines.  In order to attract these qualified visitors, you should strive to achieve the following 3 goals:

Goal # 1 The most critical is increasing your site’s visibility.  Before a user can find a website on a search engine, the search engine must find that site first!  What’s more, the search engine must also deem the site important (i.e. worthy of having a high place in the index).  At the moment, the major search engines rely primarily on a site’s incoming links. If many large sites link to your content, Google will assume your content is at least somewhat useful.  To increase your site’s visibility you must work on building quality incoming links.

Goal # 2 - The second goal is targeting.  If you want to get more qualified visitors to your website, you must understand which keywords are bringing you the right visitors—visitors that are likely to take action on your site (subscribe to a newsletter, buy something, etc.)  A lot of people who are new to SEO or the Web just want a lot of traffic — but traffic alone will not guarantee success.  What you want is the right kind of traffic, the traffic that will take action on your site. Targeting the right keywords is the best way to accomplish this.

Goal # 3 - The final goal that you should pursue is what I like to call the site’s presence. This involves getting as many pages as possible indexed, especially the ones that are most important to your overall goals. If your content isn’t getting listed then people aren’t going to be finding the most relevant content that you’ve created.

Three Simple Steps to Successful SEO

SEO is not simply about ranking #1 for a random keyword.  Many people will tell you that, but they are missing the point.  The purpose of effective SEO is getting as much traffic for qualified keywords. 

When the right visitors are coming to your site and taking action on your content, then you know you’ve accomplished successful SEO.  But how do you achieve this?  My strategy has 3 distinct steps:

1.     Research – Try to understand where your site is right now.  Are you targeting the right keywords? What’s your market? Are you missing any keyword opportunities? What are your competitors doing? Understanding what successful competitors are doing lets you learn and apply their strategies to your own site.

2.     Create/Promote – The next step is to create an SEO plan that will get you where you need to be. This usually involves creating or reconfiguring content to attract the right type of user with qualified keywords. Just as important, you need to promote your content so that users can find it. There are a lot of tactics to do SEO properly, but here are some basics, many of which I’ve previously discussed in my SEO blog.

 

• Keyword research
• SEO copywriting
• Social media marketing
• Link building and baiting
• Blogging
• Creating and submitting XML sitemaps
• Duplicate content
• URL rewriting and redirects

3.     Track progress – The final step, and this is one that people often forget, is tracking your progress! How far are you from your specific goals? Periodically checking in will help you understand where you are so that you can learn what worked and what didn’t, as well as those areas that you still have to work on.

It is important to understand that you need to complement your affiliate landing pages with useful content. It is very hard to attract visitors and links to pages that are only sales pitches. Use content pages as pre-selling tools that lead to the affiliate offers. The content pages should be the ones you are trying to optimize.

This is my first post on this blog and I am not sure how educated readers are on SEO.  I hope this has been useful! Please feel free to sound off in the comments.

We wanted to let you know that we’ve expanded a couple of our key offers to countries outside the United States. Check out campaigns #1473 - Wu Yi Tea & #1790 - EasyWeightlossTea where you can now target audiences in the United Kingdom, New Zealand and Australia. This vastly expands the amount of business you can do with these offers.

Contact your affiliate manager for more details. What? You’re not an affiliate yet? Well, sign up right now!

Breaking News: Advaliant Expands Offers to UK, NZ, and AUS on 12seconds.tv