INTERACTIVE ADVERTISING DATA :: 11% Increase from Q3 ‘07, Up Slightly from Q2 ‘08 Despite U.S. Economy
There is some good news out of all the non-stop barrage of negative global economic data I have been seeing on the front page of the New York Times. The economy is further accelerating the interactive advertising industry. Budgets are moving to our neck of the woods because, now more than ever, there is a need for measurable accountability and ROI. This is very bullish for the performance marketing slice of the industry as we are now seeing advertisers looking for better ROI performance in the interactive sector.
The latest data released from the IAB shows Internet advertising revenues reaching almost $5.9 billion for the third quarter of 2008 - a significant 11 percent increase over the same period in 2007. While double-digit annual growth continues, the quarter-to-quarter curve remains relatively flat compared to recent past performance. The Q3 2008 figures are 2 percent higher than the Q2 2008 results. Regardless of the current conditions in the U.S. economy, Q3 ’08’s $5.9 billion represents the second-highest quarter results ever. For the first nine months of 2008, revenues totaled $17.3 billion, up from $15.2 billion in the same period a year ago and surpassing the record set in the first nine months of 2007 by nearly 14 percent.
“The growth of interactive advertising that we’ve been experiencing over the past few years has stabilized due in large part to the difficult current economic climate,” said Randall Rothenberg, President and CEO of the IAB. “Interactive advertising continues to be the most measurable and cost-effective way to reach consumers, and we see more and more marketers seeking to harness its power.”
David Silverman, a partner at PricewaterhouseCoopers LLP, added that, “a weakening economy will continue to be a challenge to all forms of advertising-supported media. However, the Internet should be better poised to withstand the storm given its ability to combine performance-based advertising along with broad-based branding.”
We are very excited to be attending and sponsoring the 1st Affilicon international affiliate marketing summit. The first summit is being held in Shefayim Israel.
The Affilicon Conference & Exhibition will be held in Shefayim Conference Center in Israel from November 24-25, 2008 for two packed days of learning and discussion. Explore new trends in internet marketing, strategies, tactics and the most advanced and up-to-date Internet marketing issues.
We are very impressed with how fast and large this first conference has grown. This means our performance marketing vertical is expanding and becoming a global industry that is growing and becoming more and more internationally linked together. Itay and Shay the founders of Affilicon are big believers in the future of our international markets and supporters in raising awareness, creating standards, ethics and integrity in the affiliate marketing industry.
The summit has a very impressive roster of panelists from all over the world. We know its quite a trip to get there, but this show will be very worthwhile and promises to become a new and important industry gathering. You can also connect with Affilicon thru their blog and facebook group (which has exploded overnight).
Our very own Jivan Manhas and Glenn Pagan will be representing us at the summit. You can connect with them at :: jmanhasATmediatrustDOTcom and gpaganATmediatrustDOTcom and set up meetings. Jivan will be speaking on a panel at the show!
We are honored to be a part of the first show and send a big CONGRATULATIONS out to Itay and Shay for helping our industry expand through their Affilicon efforts. We look forward to being a partner in the future of Affilicon. See you there!
Advaliant President, Jivan Manhas, will be on a panel tomorrow at Affiliate Summit Social Media. He’ll be talking about how Affiliate Marketers can better use the medium to drive targeted traffic and convert offers into sales. Facebook, MySpace, and Twitter are changing the game and how we think about the industry. If you’re in New York, we hope to see you at Jivan’s panel. Whether you attend or not, we’d love to hear your thoughts in the comments on your experience using social networks to drive revenue.
The new MySpace Ad Platform has opened up and it looks like we have a great new social media marketing platform. Facebook has been a very effective channel for our offers and affiliate partners. This now opens a new, large and significant social media channel for affiliates to market.
There is a great review done on Nicky Cakes blog called “MySpace Ads Beta: First Impressions”. I believe this is a “must read” for all social media affiliates. We have many offers that will perform well here and are in the process of bring on more for you to monetize. Please also speak with your Advaliant Affiliate Manager and let them know what offers are working and what new ones we can create for you.
We are continuing our MediaTrust expansion into the UK, NZ and AUS markets. Jivan Manhas and Julian Mossanen are at ad:tech UK developing affiliate, advertisier, lead gen, data and network partnerships. We have many great advertising programs and affiliate marketing contests coming soon and are building great partnerships in the UK performance marketing community. We also have a very good referral partner program for affiliate marketing bloggers and partner introductions.
Please reach out to us thru the comments or you can email Jivan and Julian
We have launched a new section of the blog and Advaliant site that is dedicated to all the affiliate contests we’re running. We’re cranking it up with great prizes, lucrative offers and outstanding service! We have already given away two trips, cash and a Honda motorcycle. We look forward to collaborating with you to come up with more innovative ways to create contests for our affiliate partners. Please feel free to submit ideas in the comment section of the blog. At Advaliant, we work hard, play hard and give back to our affiliate community!
You can find the contest section in the right hand nav of the Advaliant Blog - including links to our current green tea contest! Or, click here to see what’s going on and how to win. If you are not an affiliate yet click here to sign up!
The Affiliate Marketing Insider podcast with Linda Woods speaking to Rebecca Madigan is now available. The podcast covers what is going on with the PMA and is a good update to those who did not attend the Affiliate Summit East. The Performance Marketing Alliance is moving along in the right direction and has many industry veterans from all areas of performance marketing donating their time to get the PMA formed and off the ground. This is the first Association of its kind in our rapidly growing segment of online marketing. The PMA welcomes everyone in our community to participate and give input, insights and ask questions through the comment section of the PMA web site. Affiliates, merchants, networks and service providers please participate and help build the foundation of the PMA.
Rebecca Madigan gives us a recap of the Performance Marketing Alliance meeting that was held during Affiliate Summit in Boston, including the organizational meetings they’ve had at the event and shared some thoughts on the PMA Q & A session that got pretty heated.
I have been very fortunate to lead one of the PMA Performance Marketing Alliance working groups. We have been having great sessions that are laying the framework for an organization that will have a meaningful impact on every aspect of our Performance marketing industry and its future. Working on the basic fundamental beliefs and values that are the foundation of the PMA has made me realize how important our core values are at MediaTrust. Our values are what drives us and our industry. They are essential in that they define our company’s culture and everything else that radiates out through our MediaTrust family, our business partnerships and our industry community. By creating and sharing these values we can all make our industry a better place and set a higher standard for performance marketing.
These are our core values that support our belief system which is an integral part of the fabric of MediaTrust. I hope you’ll take some time to read them, think about them and how to make them a part of your being and daily work lives. Making these a part of your work will empower us all to succeed individually, as teams and together as an industry.
Integrity, trust and honor guides all our actions:
• We conduct all business with uncompromising integrity • We honor our professional commitments. Our word and handshake are our bond and mean everything • We take personal responsibility for managing results and meeting goals • We are stronger as a collaborative collective then we are as individuals • We treat partners and fellow team members with respect and as we would want to be treated ourselves • We practice “All for one and one for all”. Not “All for me and more for me”.
Our partners are our first concern. When they win. We win:
• We build long lasting partnerships • Every partner is unique • We exist to identify and serve the unique needs of our partners • We speak with our partners, Not at our partners • We create dynamic proactive living dialogs with our partners • Our clients are the lifeblood of our company • We strive to be the preferred choice of our partners • We focus on the development and retention of partner relationships. Business Excellence & Innovation is our goal:
• We demonstrate innovative & competitively superior quality in all our products and services • We are focused on operating efficiently & responsibly in managing costs and eliminating waste • We recognize value creation is best measured by sustained growth & profitability • We drive innovation through intelligent risk taking and entrepreneurship to forge a better dynamic company.
Our people are our foundation:
• Our fellow family members are our life’s blood • We live for each others goals happiness & success • We value our family members contributions to the growth and profitability of MediaTrust • We are committed to our team member’s professional development and personal success • MediaTrust cultivates a entrepreneurial, innovative, dynamic, fun, rewarding, and enjoyable experience for our business partners and family members.
This session allows everyone to help participate in the foundation of the first organization in our segment of the performance marketing industry. The PMA wants to collaborate in our community so we can create standards and core values that represent our entire industry. Please come and participate.
SESSION DETAILS:
Monday 1:30-2:30
Classroom C - Harbor View Ballroom
I look forward to seeing everyone there and your
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MediaTrust Blog
MediaTrust is an innovative market leader that provides trusted pay-for-performance digital advertising and publishing solutions. MediaTrust is headquartered in New York City with offices in Toronto and Santa Barbara.
Advaliant is an award winning online performance-based ad platform where affiliate publishers of all sizes can deploy and manage pay-for-performance campaigns. Advaliant supports Cost-Per-Action (CPA) campaigns across display, search, and email.
The Back of the Napkin: Solving Problems and Selling Ideas with Pictures by Dan Roam
slide:ology: The Art and Science of Creating Great Presentations by Nancy Duarte See the review here.
Good to Great: Why Some Companies Make the Leap... and Others Don't by Jim Collins
Tagging: People-powered Metadata for the Social Web (Voices That Matter) by Gene Smith See the review here.
Change the Way You See Everything through Asset-Based Thinking by Kathryn D. Cramer
The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm by Tom Kelley
Long Tail, The, Revised and Updated Edition: Why the Future of Business is Selling Less of More by Chris Anderson
MediaTrust is an ecosystem of digital media, marketing, and publishing solutions. MediaTrust combines innovative online media and advertising technology with human service and expertise. MediaTrust is comprised of: Advaliant, a performance-based affiliate marketing network; Data Management and Search & Social Media Optimization services and the MediaTrust Integrated Solutions Group (ISG). The ISG is made up of media specialists that analyze client needs and build customized performance-based campaigns that optimize results for advertisers, agencies and publishers.
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