We continue our series on our Advaliant staff. This week we meet Erik Keller out of the New York office. You may start to notice a similar theme with these profiles. You consistently hear words like integrity, trust and commitment. Maybe that says something about us.
Welcome to theMediaTrust is an innovative market leader that provides trusted pay-for-performance digital advertising and publishing solutions. MediaTrust is headquartered in New York City with offices in Toronto and Santa Barbara.
Advaliant is an award winning online performance-based ad platform where affiliate publishers of all sizes can deploy and manage pay-for-performance campaigns. Advaliant supports Cost-Per-Action (CPA) campaigns across display, search, and email.
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Books we like 
The Back of the Napkin: Solving Problems and Selling Ideas with Pictures
by Dan Roam
slide:ology: The Art and Science of Creating Great Presentations
by Nancy Duarte
See the review here.
Good to Great: Why Some Companies Make the Leap... and Others Don't
by Jim Collins
Tagging: People-powered Metadata for the Social Web (Voices That Matter)
by Gene Smith
See the review here.
Change the Way You See Everything through Asset-Based Thinking
by Kathryn D. Cramer
The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm
by Tom Kelley
Long Tail, The, Revised and Updated Edition: Why the Future of Business is Selling Less of More
by Chris Anderson
MediaTrust is an ecosystem of digital media, marketing, and publishing solutions. MediaTrust combines innovative online media and advertising technology with human service and expertise. MediaTrust is comprised of: Advaliant, a performance-based affiliate marketing network; Data Management and Search & Social Media Optimization services and the MediaTrust Integrated Solutions Group (ISG). The ISG is made up of media specialists that analyze client needs and build customized performance-based campaigns that optimize results for advertisers, agencies and publishers.
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