Advaliant Podcast (RS #24) - What is the PMA?
by Scott Parent : Sep 24, 2008
Here at Advaliant, we know a good thing when we see it. That’s why we’re not afraid to borrow some content from our sister-podcast, Relevantly Speaking. During our time at Affiliate Summit East, Christopher Smith and I heard rumblings about this new organization called the Performance Marketing Alliance (PMA). We tracked down four key players in the organization and talked to them about why the PMA matters and how they’re going to gain some credibility in an industry that struggles with it every day. I think you’ll be surprised at what we found.
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